Will increased DVR use cut into TV advertising revenue?

To answer the question, yes I do believe that increase DVR use will cut into TV advertising revenue. Even though about 1/3 of consumers now have DVR it takes a major effect on TV advertisement. We all know that advertisement is great for businesses and their products. We watch commercial all the time, even when we don't want to. They keep us informed and up to date, make us laugh, allow us to get involved and also keeps our interest in the products that businesses sell. It’s a shame that newspaper circulation has been decreasing due to TV and internet circulation but now with DVR it is surely replacing TV advertisement. Those that still read the newspaper are older people and business workers, which are considered the minority within the consumers.

Increasing DVR use will cut those losses from businesses because TV is the most effective way to get your product across to consumers, along with the internet. Without commercials I don’t think life would be the way that it is. I don’t believe people will be well informed or even buy as many products as they do now. When I look at the possibility of DVR increase I think of the domino effect. I see DVR increase turns into less consumer consumption, local businesses will go out of business and so forth. Even though I believe that TV is the most effective way to get business advertisement to consumers I don’t feel like all is lost. Majority of the consumers are teenagers. There way of entertainment besides TV is the internet. However but due to the internet and TV business have cut down their advertisement which means it’s not as likely to be seen as much on the internet. I think DVR is a great invention but I still believe that it will negatively affect TV advertising revenue.